2020 Grammys

What a Way to Make a Living: The Resurgence of Dolly Parton's '9 to 5'

ISSUE 30 2019 - DO NOT REUSE THIS
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Dolly Parton in February.

In 1981, Dolly Parton earned her first Billboard Hot 100 No. 1 with the country-pop hit “9 to 5.” Now, nearly 40 years later, the track had its biggest resurgence yet -- “9 to 5” has been steadily gaining during the past decade, with its annual streaming totals doubling each of the past three years.

In 2019 alone, it earned 55.7 million U.S. streams (as of the week ending Nov. 28), according to Nielsen Music, a 112% gain from 2018, compared with streaming’s overall 31.5% gain. Saleswise, it has sold 49,000 downloads, a 22% gain from 2018. It’s in part thanks to a series of unexpected events: from appearing in the 2016 animated movie Sing and 2018 film Deadpool 2, to having the track used by Sen. Elizabeth Warren during her presidential campaign rallies. (Parton’s manager, Danny Nozell, has said he didn’t approve of the use.)

Most recently, the song appeared in a TikTok meme that has popularized it with a younger audience. Below, Billboard breaks down the tune’s streaming performance since 2010.

This article originally appeared in the Dec. 21 issue of Billboard.

2019 Billboard Year in Music


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