Make your own "milkshake cow" puns here as warranted, certainly, but for at least a couple of weeks, Doja Cat was a dream example of music video virality in 2018: an artist who deserved more attention than she was getting and made a music video bizarre, creative and captivating enough that it was all but ensured to get it for her. -- ANDREW UNTERBERGER
49. 2 Chainz feat. Drake & Quavo, "Bigger Than You" (dir. Nathan R. Smith)
Casting kid versions of rap stars has been a bulletproof music video concept for at least 20 years already, but "Bigger Than You" does well not to try to recreate the IRL universe of three of rap's biggest names. Instead, it just lets their teen doppelgangers swag out at study hall for a couple minutes. The invocations feel authentic; even mini-Drake has the combination of light external awkwardness but unmistakable internal resolve that undoubtedly still made the real Young Aubrey one of the popular kids at an early age. -- A.U.
48. Phoebe Bridgers, "Scott Street" (dir. Alex Lill)
Phoebe Bridgers’ poised and wistful indie-folk music doesn’t have much in common with Sia’s anthemic pop songs, but the two do share one thing in common: instantly recognizable platinum-blonde hair. Like Sia before her in videos like “Chandelier” and “Cheap Thrills,” Bridgers crafts a winking response to her trademark look in “Scott Street,” this time with a whole posse of wigged imitators. There’s something beautifully surreal about watching 20 Phoebe Bridgers running across a trampoline floor or hitting a piñata (also shaped like Phoebe Bridgers), so much so that you might forget to look for Bridgers herself among her doppelgangers. -- CLAIRE SHAFFER
47. Reik feat. Ozuna, "Me Niego" (dir. Nuno Gomes)
The first time I saw Reik’s music video for “Me Niego” featuring Ozuna and Wisin, I cried my eyes out. Director Nuno Gomes is a storyteller, and here, he pulls at your heartstrings with this tale of a man who gets in a serious car crash and has flashbacks of his relationship with his ex girlfriend, who ultimately witnesses his death at the hospital. The five-and-a-half minute long music video is powerful and emotional, and it became one of YouTube’s 10 most-viewed music videos globally in 2018. -- JESSICA ROIZ