Scott Borchetta, president/CEO, Big Machine Label Group: I knew the album was going to be pop. We had many mini-dance parties in my office and at her mom’s place. Selfishly for her, I didn’t want to give up eight years of country radio investment.
Billboard Woman of the Year Taylor Swift on Writing Her Own Rules, Not Becoming a Cliche and the Hurdle of Going Pop
Taylor Swift: I followed my gut instinct and tried not to think about how hard it would be to break it to country radio. I love those people -- I didn’t want to break anyone’s heart.
Billboard 2014 Year in Music: See All of Our Coverage Here!
Jack Antonoff, producer: We talked a lot about John Hughes films and how in the ’80s, people like Prince, Yaz, Erasure and Annie Lennox were all making albums that sounded better than anything else and were also huge. Big can be brilliant -- it doesn’t have to be compromised or dumbed down.
Swift:I put more thought into ?how to unveil this album because I knew we were shifting gears creatively. It was a more word-of-mouth way of setting it up. My fans went out and proved to the world that they still believe in investing ?in an album.
2014's No. 1's: J Balvin & Farruko | Idina Menzel & the 'Frozen' Soundtrack | Tove Lo, Kiesza, & Nick Jonas | Taylor Swift | Barbra Streisand | Weird Al Yankovic | Ed Sheeran & Charli XCX | Nicki Minaj | 'Guardians of the Galaxy' Soundtrack | Enrique Iglesias | Kacey Musgraves | Santana | Sam Smith | Iggy Azalea | Jason Derulo | Meghan Trainor, Nico & Vinz
This article first appeared in the Dec. 20 issue of Billboard.