In a whirlwind year that began when veteran music agent Cara Lewis parted ways with Creative Artists Agency in November 2015, the famously tough and meticulous agent says she was given a mandate by her artists, who include established acts like Eminem and Pitbull as well as younger artists like Chance the Rapper and Bryson Tiller. "The thought of building another agency and dealing with the insane politics did not excite me or my clients," recalls Lewis. "Everybody unanimously agreed, 'You should start your own company.'"
That led to the formation of the Cara Lewis Group, with a roster built on dedication, loyalty and relationships that extend back to her 20-plus years as an agent with William Morris Endeavor, which she left for CAA in 2012. In its first year, Cara Lewis Group booked more than 800 shows around the world, including Chance's 30-plus-date Magnificent Coloring World Tour; 70 shows for Travi$ Scott; a rare run of South American Lollapalooza dates for Eminem; and Tiller’s first headlining run, which took him from 1,000-2,000-capacity rooms in January to a two-night stint at the 6,000-capacity Radio City Music Hall by April.
"It's about artists, it's about imaging, and it's about the team," says the New York native. "You can have an incredible record, but it doesn't mean you're going to have the staying power unless everything you do around it is correct."