The award recognizes the inspiring and interesting path Del Rey's career has taken. Paramore's Hayley Williams was the 2014 "Trailblazer" honoree.
“Lana Del Rey has done things her way from the moment she first burst on the scene, and continues to make brave and bold choices that defy convention,” said Janice Min, co-president and chief creative officer of Guggenheim Media’s Entertainment Group, which consists of Billboard and The Hollywood Reporter. “She’s a trailblazer from her music to her mystery to her multitude of other interests. She keeps everyone awaiting her next move.”
The same event will see Lady Gaga honored as Woman of the Year, Selena Gomez honored as this year's Chart Topper, Demi Lovato honored as this year's Rulebraker, and Alabama Shakes' Brittany Howard given the Powerhouse award. Lovato, Gaga, Gomez, Howard, and Lovato will all also perform at the event. Additional 2015 honorees will be announced in the coming weeks.
Don Mischer Productions, whose work includes multiple Billboard Music Awards, Oscars, Emmys (including the last two) and Super Bowl Halftime Shows, will produce the televised outing, to be held at Cipriani Midtown in New York.