Viacom Releases VMA Best New Artist Interactive Tool
A new data study shows winners of MTV's Video Music Award for best new artist have appeared on Billboard's Hot 100 chart 18 times longer, on average, than before they received the award.
Viacom's audience science team created an interactive graphic visualizing all the data collected, which you can view here.
The soon-to-be stars who were found to have the most success on the Hot 100 following their best new artist win include Eminem (1999 winner), Alicia Keys (2001), Avril Lavigne (2002), 50 Cent (2003), Maroon 5 (2004) and Justin Bieber (2010).
The interactive data also explores VMA best new artists by gender, age and music genre. Viacom's data shows that males have won the award twice as often as females. Bieber is the youngest best new artist winner to date.