As for the prestigious video of the year award, each platform differs: While YouTube thinks it might just be Bruno Mars taking the Moon Person for his colorful "24K Magic" visual, Spotify is predicting a win for Kendrick Lamar and his groundbreaking "HUMBLE."
Strikingly, YouTube's data predicts zero awards for Lamar -- who leads all nominees with eight nods -- including for Artist of the Year and Video of the Year for "HUMBLE." Based on YouTube's data, Lamar would be runner-up for Video of the Year with 225 million views to Mars' 735 million, but the rapper comes in fifth in predictions for artist of the year.
On the other (and totally opposite) hand, Spotify predicts that Lamar will be the biggest winner of the night, followed by Sheeran and The Chainsmokers feat. Halsey.
The MTV Video Music Awards will air live from The Forum in Inglewood, California, on Aug. 27 at 8 p.m. ET. Check out the full list of YouTube and Spotify's award predictions below.
ARTIST OF THE YEAR
YouTube & Spotify: Ed Sheeran (6.75 billion YouTube views)
BEST NEW ARTIST
YouTube & Spotify: Kodak Black (713 million YouTube views)
VIDEO OF THE YEAR
YouTube: Bruno Mars - "24K Magic" (735 million views)
Spotify: Kendrick Lamar - “HUMBLE.”
YouTube & Spotify: The Chainsmokers feat. Halsey - "Closer" (1.88 billion YouTube views)
YouTube & Spotify: Ed Sheeran - "Shape of You" (2.22 billion YouTube views)
BEST HIP HOP
YouTube: Migos feat. Lil Uzi Vert - "Bad and Boujee" (411 million YouTube views)
Spotify: DJ Khaled feat. Justin Bieber, Quavo, Chance the Rapper & Lil Wayne - “I’m The One”
YouTube & Spotify: Major Lazer feat. Justin Bieber and MØ - "Cold Water" (833 million YouTube views)
YouTube & Spotify: Twenty One Pilots - "Heavydirtysoul" (37 million YouTube views)
BEST FIGHT AGAINST THE SYSTEM
YouTube & Spotify: Alessia Cara - "Scars To Your Beautiful" (104 million YouTube views)
BEST VISUAL EFFECTS
YouTube: Katy Perry feat. Skip Marley - "Chained To The Rhythm" (Visual Effects: MIRADA) (369 million YouTube views)
Spotify: Kendrick Lamar - “HUMBLE.” (Company: Timber/Lead: Jonah Hall)
YouTube & Spotify: Ariana Grande feat. Nicki Minaj - "Side To Side" (Choreographers: Brian and Scott Nicholson) (991 million YouTube views)
Spotify: Kendrick Lamar - “HUMBLE.” (Cinematographer: Scott Cunningham)
Spotify: Kendrick Lamar - “HUMBLE.” (Directors: Dave Meyers, The Little Homies)
BEST ART DIRECTION
Spotify: Kendrick Lamar - “HUMBLE.” (Production Designer: Spencer Graves)
Spotify: The Chainsmokers ft. Halsey - “Closer”” (Editor: Jennifer Kennedy)