Bleachers, Big Boi, Lukas Nelson & More to Perform at Rachael Ray's SXSW Feedback Festival: Exclusive
If it's nearly time for South By Southwest, then it's time for Rachael Ray to throw a party -- and, as usual, a big one at that.
Ray will host her 12th annual Feedback Festival from March 14-16 during SXSW in Austin, culminating in the free public concert on March 16 at Stubb's BBQ. This year's lineup includes headliners Bleachers, Big Boi and Lukas Nelson & Promise of the Real, along with a DJ set by the Beastie Boys' Mike "D" Diamond, who will be speaking with bandmate Adam Horowitz during the conference.
Other performers on the three stages include Yola, J.S. Ondara, Cautious Clay, KOLARS, Angie McMahon, Ben Dickey, Billy Raffoul, Palm Palm. Austin singer-songwriter Bob Schneider and the Cringe, fronted by Ray's husband John Cusimano, will make their annual appearances as well.
Ray will be feeding the masses this year with Sloppy San Jose Sliders with avocado crema and jalapeno rings, Rajas con Queso Breakfast Tacos with eggs and tater tots, Smoked Brisket Sammies with cheese and horseradish ranch, and Smoky Korean Cowboy Wings.
"This is my Christmas, man. It's utopian to me," Ray, who recently moderated a Michelle Obama "Becoming" appearance in Austin, tells Billboard. "I like what we promise as an environment. There's free food. There's non-stop music. We don't overcrowd. Everyone's chill, everyone's happy, everyone's fed. And there's something musically for everyone, whether it's an artist everyone's listening to or someone they've never heard of. I love doing this because I want to attend it."
Admission to the party is first-come, first-served. Previous Feedbacks have featured headliners such as Weezer, Naughty By Nature, De La Soul, Train, the New York Dolls, Blondie, Wanda Jackson, George Clinton, Salt-N-Pepa, Cee-Lo and Kenny Loggins (with Eagles of Death Metal singing along side-stage to "Footloose") as well as special events such as Green Day's Foxboro Hot Tubs spin-off and last year's performance by the Beatles' tribute Dr. Pepper's Jaded Hearts Club Band. Imagine Dragons, Edward Sharpe & the Magnetic Zeroes, the Strumbellas, Of Monsters and Men and JR JR are among acts who made early career appearances at Feedback before hitting big.
In addition to the big show, Ray will again host an invitation-only Feedback House in Austin, which will be open March 14-16 and featured curated food along with performances by Robert Ellis, WAAX, Just Loud, BAILEN, Castlecomer, Drama, Mating Ritual, Jamie N Commons, Will Varley, SYML, The Cold Irons and the Cringe. She'll also expand her Moxie Made pop-up shop at 1224 S. Congress Ave., which will feature clothing and other goods from March 14-17.