A year after live-streaming apps -- namely early contender Meerkat and the now-dominant Periscope -- broke through to the tech-saturated throngs of South By Southwest, Jennie Sager, who heads Twitter's music and entertainment department in Australia, announced today that Periscope streams more than 40 years of content per day. The live-streaming video service, owned by Twitter and employed within its app, launched less than a year ago on March 26, 2015.
"When Periscope first came out the reaction was, 'This is gonna be really bad for the music industry,'" Sager said during a panel called Music and Tech: Why Can't We Be Friends? "We never intended it to [be used to] live stream shows. Artists are using it to broadcast the moment before they go on stage, or what's happening on the tour bus. It's a different way for artists to communicate with fans on a different level."