We all know that guy or girl, the one who always knows -- or purports to know -- every band or musician you mention, no matter how obscure the artist. Jimmy Kimmel's penchant for exposing many of those folks as frauds took him to Coachella last year, where he and his crew made up fake musical acts and asked unsuspecting hipsters if they had heard of the fakes, and whether or not they were excited to see them perform.
Now, Kimmel has taken it one step further, arriving at the mecca of music big- and small-time, South By Southwest, this week to prey once more on festivalgoers who simply can't admit they're not in the know.