Lil Wayne Launches DEWeezy Campaign With SXSW Concert

March 15: Lil Wayne and Birdman perform at Austin Music Hall in Austin, Texas.

Lil Wayne was the headliner of one of the most anticipated concerts at this year's SXSW since last week's announcement of his partnership with Mountain Dew. "DEWeezy" posters splattered across the streets of Austin, Texas since Monday (March 12) helped garner a line of Weezy fans two blocks long the night of the concert.

As fans were ushered into Austin Music Hall close to 9 pm on Thursday night (March 15), whispers of Nicki Minaj and Drake appearances were abound. Sadly, they were quickly silenced by a representative from Lil Wayne's camp, who said Drake is preparing for his European tour while Minaj is also tangled up with her own ventures.

Before Weezy hit the stage, new signee of YMCMB, Mystikal, made his first concert appearance alongside the Young Money/Cash Money crew since being announced as a member of the team in November, 2011. Mystkal, in high spirits, won over the crowd performing hits like "Shake It Fast" and dancing throughout his set, one time busting out moves from Michael Jackson's "Thriller" dance number.

Close to 12:15 a.m., Weezy skateboarded himself out onto the stage while performing "I'm Goin In." Three songs in and Weezy took a few minutes to have a one-on-one with his fans.


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"If you get anything from me, it's to find your name and do you because, ladies and gentlemen, that's what I do," Lil Wayne said. While holding up a bottle of Mountain Dew, Weezy told his fans that the night's words of wisdom had been for a Mountain Dew commerical, recorded on the spot.

Lil Wayne continued to dance around the stage, shirtless, performing a handful of his R&B/Hip-Hop Songs hits, from "A Milli" to a ladies favorite, "How to Love." Throughout his set, Weezy brought out Young Money members Mack Maine, Birdman, Shanell and Bow Wow. Most of the appearances weren't a surprise as the DEWeezy launch concert was a billed YMCMB showcase.

Lil Weezy closed the night with his comeback hit of 2011, "6 Foot 7 Foot," bringing out featured guest Cory Gunz. In true Weezy form, Mountain Dew skateboarders, including Paul Rodriguez, joined the rapper onstage before the curtains fell.