Few who pay attention to rumors were surprised to see Missy Elliott come out for a guest spot during Katy Perry's Super Bowl halftime show. But what was surprising was how much airtime she got: nearly three minutes of the 12-and-a-half-minute performance and a medley of three of her biggest hits, "Get Ur Freak On," "Work It" and "Lose Control" -- prime real estate that many a superstar would give the last five years of their careers for. It's paid off big time: Elliott's song downloads and albums posted a sales gain of 996 percent in the week ending Feb. 1, according to Nielsen Music -- in other words, in just the few hours after the show aired.
While Elliott is an icon to many, she hasn't released an album in nearly 10 years, focusing instead on the work that brought her into the limelight in the first place: writing and producing. Her work with Timbaland on songs by SWV, 702 and particularly Aaliyah thrust her into the spotlight, leading to a run of hit singles and albums over the following several years. And although she's recently worked with artists like Monica, Jazmine Sullivan, Sharaya J and Faith Evans, 10 years is a couple of lifetimes in the pop world, leading to some confusion on social media from younger viewers.