Vives collaborated with recording artist David Correy on "La Copa De Todos," a Spanish version of FIFA partner Coca-Cola’s 2014 World Cup campaign anthem “The World is Ours,” which so far has been recorded in 19 international versions.
“For me, football and music are one language. Football is not mute. It has a sound and it has music. Where I come, they play drums in the football stadiums. The rhythm of the beat grows with the action of the game,” Vives said backstage at the conference.
“There is a special music that exists for soccer in my country and when I first started writing music, I wrote them for my favorite football team. I was inspired by the beat and rhythm that you hear in the soccer stadiums,” he continued.
On April 24, Vives received Billboard’s Spirit of Hope Award for his decades’ long commitment on behalf of the indigenous and Afro-Colombian communities at the Billboard Latin Music Awards in Miami.
Earlier in the week, Vives joined executives from RCA, Sony Brazil, EA Games, Coca-Cola, and Coca-Cola World Cup campaign Correy at the Billboard Latin Music Conference for a behind the scenes play-by-play on this year’s global World Cup anthems.
One-On-One Interviews: Billboard Latin Music Conf. & Awards 2014
Red Carpet Video: Billboard Latin Music Awards 2014