Exclusive: Firefly Music Festival Eliminates Single-Day Tickets, Nears Sellout in 2015

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Paul McCartney performs at Irving Plaza on February 14, 2015 in New York City.

When the Firefly Music Festival launched in 2012, organizers had a long-term vision of building the Dover, Delaware, event into the "premiere East Coast music festival," says festival director Greg Bostrom.

"We felt like there was an opportunity there for the Coachella, Bonnaroo or Lollapalooza of the East Coast," Bostrom tells Billboard. "These massive cultural events that can appeal across a number of demographics and age groups."

That dream is quickly becoming realized. With tripled attendance growth since launching, this year's Firefly -- to be held June 18-21 in the lush Woodlands behind the Dover International Speedway -- is anticipating its first-ever sellout with an expected 90,000 attendees per day. Headliners include Paul McCartney, Kings of Leon and the Killers.

Paul McCartney to Headline Firefly Music Festival -- The Rumors Are True! 

To further establish itself as a "weekend experience" with live music, camping and other fun activities, Firefly has opted to eliminate single-day tickets and only offer a four-day pass for its 2015 edition, Billboard can exclusively reveal. Four-day passes are currently on sale for $299 and will increase to $329 once those come close to selling out.

"We've always believed that Firefly is more than just music; it's a weekend experience," Bostrom says. "From the moment you step on site at the Woodlands to the time you leave, it's all encompassing."

In addition to live music, the Red Frog Events and Goldenvoice-produced festival will feature premium camping and restaurant options, along with such unique on-site attractions as an air-conditioned vintage arcade (now serving beer), an expanded hammock area, a coffee house with board games, and a new tree house with live music performances.

"We're doubling down on the things that worked well for us and try to give fans more of what they like," Bostrom says of Firefly 2015, adding that investments have also been made into the infrastructure of the beautiful Woodlands site.

Other artists scheduled to perform across seven stages this year include Snoop Dogg, Bastille, Foster the People, Morrissey, Zedd, Charli XCX, Modest Mouse, Hozier and Kid Cudi. See the daily lineup below, which will be released later today.

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Over the past four years, Firefly has quickly become one of the premier North American festivals -- and one of the fastest growing. The event sold 30,000 tickets in its first year, 65,000 in 2013 and 80,000 last year. Proving that demand continues to grow, Firefly saw a 50 percent increase in first-week ticket sales in early March, as compared to the same on-sale period in 2014, according to Red Frog VP of customer experience Tad Jenkins.

"The reputation of the festival has started to catch on," says Bostrom, who estimates that Firefly 2015 is on track to sell out within the next 60 days. "It starts with our loyal fanbase. We've got folks who come to Firefly every year and swear by the event."

Firefly Festival 2015 Lineup: Kings of Leon, Morrissey, Snoop Dogg & More 

Bostrom believes Firefly will continue to flourish and expand in the coming years, thanks to a new joint venture between Red Frog and Goldenvoice (producer of Coachella) to promote and produce the Dover festival.

"We want to keep developing the experience to improve every single year," he says. "Some years that's going to be a capacity growth where we're looking at neighboring lands -- how can we make the festival a little bigger and add a new activation we haven't had in the past. And in a few years it might be as simple as adding access to water, restrooms or food selections. We're focused on the individual experience at Firefly."


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