'The New VIP' Panel Announced for Billboard Live Music Summit

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Billboard has added a new panel to this year's Live Music Summit: "The New VIP – How Record Demand Is Shaping Fan Experiences."

The New VIP will look at how artists and touring shows race to meet new fan demands for access, experiences and meet-and-greets as ticket prices continue to rise, up nearly 12% this year. The panel will include representatives from major brands, including American Express which has been aggressively testing new technologies, packages and pricing tiers to learn what the music superfan wants and expects from today’s ticket price

“As consumer demand continues to reach record heights, artists and promoters are packaging their tours with more exclusive experiences than ever before to deliver a return on fan investment,” says panelist Joe Killian, founder of entertainment marketing agency Killian + Company. “New technologies and innovative brands are helping to redefine the VIP ticket, from sharing the stage with the Jonas Brothers to dynamic pricing for the mega-fan.”    

The New VIP will be moderated by Andrew Hampp, a brand partnerships specialist, content strategist and journalist who founded consultancy 1803 LLC last year. Panelists include Mat Vlasic, CEO of UMG's Bravado merch company, agent Alli McGregor with CAA, Paradigm talent agency's vp tour marketing Jessica Lawson and Deborah Curtis, vp of global brand experiences and partnerships at American Express. 

The 2019 Billboard Live Music Summit includes P!nkHootie and Blowfishdeadmau5 and concert industry luminaries like Coachella co-founder Paul Tollett and Paradigm’s global head of music Marty Diamond at this year’s summit. Set at the Montage in Beverly Hills, the conference features two days of high-level panels, artist interviews and executive Q&As with some of the biggest names in music, comedy and live entertainment. Additional speakers and panelists will be announced in the coming days. Learn more and register here

2019 Billboard Live Music Summit and Awards


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