Billboard Live Music Summit

Cannabis 2.0 Panel With 'Mr. Sherbinski,' Double Barrel, Select & More Announced for Billboard Live Music Summit

 Mario Guzman

Mario Guzman, Founder of SHERBINSKIS

After the success of the last year's Billboard Live Music Summit panel "Going Green: What Does Cannabis Legalization Mean for Touring?" Billlboard is bringing legal weed back to the forefront with "Cannabis 2.0: How Hardware And Next-Gen Tech Will Change The Live Experience," at this year's event, Nov. 5-6 at the Montage in Beverly Hills.

Cannabis 2.0 will look at the rapid growth of recreational cannabis and CBD with some of the biggest brands and thought leaders in the space. Moderated by Billboard senior news editor, west Colin Stutz, the panel includes Gopi Shangha with experiential agency CUSP, Double Barrel chief brand officer Ann Skalski, founder of Gallery PR and 4th Chapter Sonia Hendrix and Cura Partners chief marketing officer at Jason White.

Rounding out the Cannabis 2.0 panel is Mario "Mr. Sherbinski" Guzman, founder of the Sherbinskis cannabis brand and creator of the hugely popular Gelato strain. Guzman has collaborated with artists such as Post Malone to create an American hemp brand and Guzman's products are sold inside Barney's New York in Beverly Hills, including his new line of vape concentrates.

"Flower is very challenging to grow quality at scale, especially when you’re trying to do it in multiple states. With vaporizers we're able to make formulations and develop hardware and create standard procedures and distribution systems and ultimately link the supply chain," he tells Billboard

Courtesy of Cura Partners, Inc. 
Jason White, Chief Marketing Officer at Cura Partners, Inc. 

White oversees the popular consumer Select brand for Cura Partners and is the former executive vp and global head of marketing for Beats by Dr. Dre. and a former managing director at Wieden + Kennedy Shanghai, where he worked with Nike as they prepared for the 2008 Beijing Olympics and developing campaigns for LeBron James, Kobe Bryant and Tiger Woods.

His goal with Cura is to help shape the historical trajectory of the emerging cannabis industry by aligning it with leaders in culture and music. 

"Specifically, from a music standpoint, I'm really interested in where's the next innovation? Where's the next way we storytell, whether that's a concert, whether that's an album release, whether that's when you're touring and giving your best consumers and your best fans an additional experience," he says. "Cannabis can be a part of that -- it’s not just how you interpret and feel the music, but how we can platform an idea."

Courtesy of Double Barrel 
Ann Skalski, Chief Brand Officer at Double Barrel 

2019 Billboard Live Music Summit and Awards