After the success of the last year's Billboard Live Music Summit panel "Going Green: What Does Cannabis Legalization Mean for Touring?" Billlboard is bringing legal weed back to the forefront with "Cannabis 2.0: How Hardware And Next-Gen Tech Will Change The Live Experience," at this year's event, Nov. 5-6 at the Montage in Beverly Hills.
Cannabis 2.0 will look at the rapid growth of recreational cannabis and CBD with some of the biggest brands and thought leaders in the space. Moderated by Billboard senior news editor, west Colin Stutz, the panel includes Gopi Shangha with experiential agency CUSP, Double Barrel chief brand officer Ann Skalski, founder of Gallery PR and 4th Chapter Sonia Hendrix and Cura Partners chief marketing officer at Jason White.
Rounding out the Cannabis 2.0 panel is Mario "Mr. Sherbinski" Guzman, founder of the Sherbinskis cannabis brand and creator of the hugely popular Gelato strain. Guzman has collaborated with artists such as Post Malone to create an American hemp brand and Guzman's products are sold inside Barney's New York in Beverly Hills, including his new line of vape concentrates.