Billboard Music Awards Ratings Hit 13-Year High
The three-hour Billboard Music Awards were the most-watched program Sunday night, guiding ABC to a win for the night. It was the most-watched edition of the awards program in 13 years.
The BBMAs had an average audience of 10.5 million people, according to Nielsen's fast nationals ratings that measure overnight markets, an 11 percent spike over last year's fast nationals. Final ratings numbers will be available later on Monday.
The awards show, featuring performances from Jennifer Lopez, a Miranda Lambert-Carrie Underwood duet and the premiere of a Michael Jackson hologram, pulled in 4.48 million viewers in the 18-49 demographic, dwarfing the competition.
The BBMAs had its largest audience between 9 and 10 p.m. when 11.2 million viewers tuned in.
The night's other music program, NBC's Coldplay special "Coldplay: Ghost Stories," had a viewing audience of 1.7 million in the 7 p.m. hour. Its demo audience was 511,000.