The Billboard Music Awards Social Media Preview: What's in Store for 2013

In 2011, The Billboard Music Awards returned to prime-time TV after a four-year hiatus and received a massive reception from both music fans and industry alike. The show's 2012 event was the highest-rated program of the evening, and over 900,000 Tweets about the show were shared, up from 220,000 in 2011.

The 2013 BBMAs airs tonigt at 8 ET on ABC -- join the conversation on Twitter throughout the night by using the official event hashtag, #BBMA.

Want the inside scoop on what else to expect on social media? Read on...

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On-Air Integration
Find out how to join the conversation on Twitter, where to watch the backstage livestream, and more in the lower third of your screen throughout the broadcast, and watch additional video content before and after some commercial breaks.

Want to know what your favorite celebrities have to say about the show? Follow our cast of live-tweeters, including @KellyRowland, @Pitbull, @Keshasuxx, @JasonDerulo @SoftReeds, @Parachute, @MeganAndLiz, and more to see their reactions in real-time. Make sure to check the @Billboard Twitter stream during the show to get the inside scoop on what's going on in Vegas, including updates from the official pre-party, our carpet, backstage, the broadcast, and our official post-party.

Love GIF's? We thought so! We're proud to introduce Billboard’s live GIF artists for the 2013 Billboard Music Awards. These GIF artists are some of Tumblr's most talented, and they'll be "live GIFing" this year's show on

Shazam users! Keep your phone or tablet handy and use Shazam to tag the show. You’ll be able to download a free track, click to view our backstage livestream, find out who’s hot, and more.

Behind the Scenes
If you want to see what's happening backstage at the show, watch our backstage livestream at We'll be taking questions from Twitter throughout the broadcast, so Tweet us and include #BBMABackstage to ask your favorite celebrity a question and possibly have it answered during the livestream.

Our talented photo team will be sharing candid shots of artists throughout the show. Join the 370,000+ people that follow our Instagram account already and check out shots from our official 2013 Billboard Music Awards events.

We're bringing you behind the scenes and sharing our views, snapshots and exclusive backstage moments with you. Check Billboard's Facebook Fan Page ( after the show to see the full gallery of visual highlights.

Find out how to "get the look" and what exactly went into making our post-party custom cocktails by heading and checking our 2013 Billboard Music Awards and cocktail boards.

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