K-Pop's Merch Madness

Who Is the U.S. K-Pop Fan?

crowd, kpop
The crowd watch on as Ateez perform on stage at O2 Kentish Town Forum on April 3, 2019 in London. Ollie Millington/Redferns

A Nielsen Music 360 demographic analysis contains a few surprises, including that devotees skew male in the States and are second only EDM aficionados when comes to their average annual spend on music

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