Latin Grammys 2018

Eminem 'Recovery' Ad Features 'ShamWow' Guy Vince Shlomi

shamwow eminem

"You're gonna be clappin', when you hear Eminem rappin'." That's how former Sham Wow/Slap Chop spokesman Vince Shlomi is selling the public on Eminem's "Recovery" in "EmWow," a new ad promoting the rap star's hotly anticipated new album.

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"The Eminem CD has dozens of uses," explains Shlomi in the commercial. "Cuts razor-thin slices! Use it as a coaster! Put it on your hose!" Whoever buys "Recovery" on iTunes now is bound to feel jipped.

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