B.o.B Defies Gravity in 'Don't Let Me Fall'

B.o.B Defies Gravity in 'Don't Let Me Fall'

B.o.B's decoupage-inspired video with Bruno Mars for "Nothin' On You" charmed the pants off us (and we're suspecting we're not the only ones), so it comes as no surprise that the Atlanta rapper's latest clip is just as creative.

Released yesterday (Nov. 17), B.o.B's "Don't Let Me Fall" video combines several effects to capture the rapper's rise to fame, as well as the vulnerability that comes with notoriety.

Video: B.o.B, "Don't Let Me Fall"

Filmed primarily in Denver's downtown area and Red Rocks Amphitheatre, "Don't Let Me Fall" portrays Mr. Bobby Ray performing and just hanging out on a park bench while, you know, defying the laws of gravity. Footage of B.o.B's live shows are spliced in on a TV that keeps him company while he pops on squat on that bench.

At one point in the clip, B.o.B's world shifts (gravitationally), and he hangs onto a parking meter for dear life. A little literal for a song called "Don't Let Me Fall," but it's cute rather than cheesy.


The Biz premium subscriber content has moved to Billboard.com/business.

To simplify subscriber access, we have temporarily disabled the password requirement.