It's been close to five years since Drake introduced The Weeknd -- who currently holds the No. 1 song in the country and is slated to headline Billboard's Hot 100 Music Festival -- to his massive fanbase through a simple post on his blog, October's Very Own.
On December 12, 2010, at 3:46 a.m. (during peak Drake hours: midnight-4 a.m. ET) Oliver El-Khatib, Drake's manager and OVO founder, posted two songs from The Weeknd on Drake's blogspot site.