Dating apps have become a popular outlet for artist promotion -- Mariah Carey created a Match.com profile to premiere the music video for her single “Infinity,” and Zedd and Jason Derulo utilized Tinder’s swipe right function to promote an album and a video, respectively.
Swipe Right for New Sounds: Jason Derulo and Madonna Aren’t the Only Ones Using Dating Apps to Reach Fans
Like Minaj, Madonna used Grindr in advance of her album Rebel Heart’s release with a contest to win a chat with Madonna herself in February.
The North American Pinkprint Tour runs from July 17 to Aug. 19, hitting 19 cities and featuring Meek Mill, Tinashe, Rae Sremmurd, and DeJ Loaf as supporting acts. Following the tour, Minaj plays at Billboard's inaugural Hot 100 Music Fest at Jones Beach. Tickets are available at www.livenation.com. Head here to see the full lineup.