Kendrick Lamar Sees the World in Black-and-White in 'Alright' Video: Watch

Kendrick Lamar
Courtesy Photo

Kendrick Lamar dropped a music video for his latest single "Alright" on Tuesday (June 30). The song comes from To Pimp a Butterfly, his first No. 1 album on the Billboard 200 chart.

The nearly seven-minute-long video directed by Colin Tilley and The Little Homies is filmed entirely in black-and-white. The music video starts by showing shots of life in a neighborhood in northern California. A young African-American man is seen lying on the ground and Lamar beings speaking. Police and destruction flood the scene as the music starts, and Lamar begins rapping with his friends in a car carried by police officers. 

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Throughout the video, Lamar flies through the city and dancers show off their moves in the streets. At the end of the music video, the rapper stands on a lamppost and a policeman shoots him down. Lamar falls to the ground finishing his monologue from the beginning of the video, but leaves viewers with a smile -- he's alright.


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