Drake Debuts Short Film With Sprite, The Fader
“I’m not worried about these other rappers,” Drake says in a new interview with The Fader, which debuted Wednesday (June 24) on TheFader.com and is presented by Sprite. “I’m not competing with those guys. I already know their hand, I know their move. I study everything.”
So who keeps Drake looking over his shoulder? “I’m worried about the kid sitting in his house that wants to be better than me and all those guys. That’s who I’m competing with. That’s how I try to keep pushing this forward, just to let that kid know that I’m not done yet.”
The four-minute short film features concert footage shot on location at New York’s Irving Plaza during a February concert during NBA All-Star Week, sponsored by Sprite, as well as newly interviews with Drake and shots of his team like managers Oliver El-Khatib, Future The Kid and producer Noah “40” Shebib, who oversees Drake’s OVO label. The clip is the first in a series of interviews with Sprite-backed rappers, with future installments set to feature Nas, Vince Staples and Isaiah Rashad.
And with Drake’s fourth proper studio album Views From The 6 expected later this year, there’s plenty of shout-outs to his hometown. “Toronto is the reason I do all this. All I did was find a way to make people proud of our city. The artists from our city, their whole objective was to get out. So I just had to flip that way of thinking. All these guys man that are like, ‘You gotta go to New York and make it happen’ - no you don’t, man. That’s dead now. Do it the way The Weeknd did it, do it the way PartyNextDoor did it, do it the way I did it. Do it from where you’re at.”
After headlining Coachella and Governors Ball and wrapping a brief arena run for his Jungle Tour, Drake next makes a stop at London's Wireless Festival this weekend. His sixth annual OVO Fest returns to Toronto's Molson Amphitheatre from Aug. 1-3.