Vic Mensa Signs to Roc Nation

Scott Dudelson/FilmMagic
Vic Mensa performs onstage at the 2015 Coachella Music Festival at The Empire Polo Club on April 17, 2015 in Indio, California. 

Vic Mensa has officially signed to Roc Nation. Jay Z took to Twitter to announce the signing and share an iTunes link to Mensa's first single on Roc Nation, his Kanye West collaboration "U Mad."

While the signing is a surprise, what’s more interesting is the story behind it. Roc Nation executive Lenny S took to Instagram to share how difficult it was to get Mensa over to the label.

According to Lenny S, the rapper and his management team weren’t impressed by him or Roc Nation. Below is a snippet of Lenny’s story:

"As I'm leaving, he stops me + says "yo, thanks for coming homie, where u from again?" I'd be lying to say I wasn't slightly offended. Ha. I sarcastically answered "just a lil rec company named ROC NATION". He replies, "oh, who y'all got there?" If u know me & my ROC pride, I'm offended again. Me: "Not sure if you've heard of them, a few small artists like, JZ, JCole & Rihanna". He says, oh cool + keeps it moving."

After months of talking to him and his team, Mensa officially inked a deal with Roc Nation. According to Lenny, "they cared about making a connection w/ music/culture & partnering with a company who understood their vision/art."

 

 

A while back, I caught wind of an artist from Chicago who I thought had undeniable talent + lots of potential. (B4 the hype). I had @spanish_ran get in contact with @codykazarian who was a part of the mgmt team. I flew to Chi to go see this kid perform. As a music exec, I'm excited about traveling to the Chi to meet this guy for the 1st time. Coming from Roc, I assumed he'd be ecstatic. I assumed wrong. He barely gives me a head nod after Cody intros us. Now the show's over, every1 is gone & still nothin'. As I'm leaving, he stops me + says "yo, thanks for coming homie, where u from again?" I'd be lying to say I wasn't slightly offended. Ha. I sarcastically answered "just a lil rec company named ROC NATION". He replies, "oh, who y'all got there?" If u know me & my ROC pride, I'm offended again. Me: "Not sure if you've heard of them, a few small artists like, JZ, JCole & Rihanna". He says, oh cool + keeps it moving. All Good... Fast fwd a few months. Cody keeps me updated on everything they're doing + without question, I show up. Chi, ATL, Detroit, LA, NY etc. Finally, I meet Dan, the 2nd half of mgmt team while they're in NY filming Wildn' Out. Dan doesn't even give me eye contact during our intro. At this point I'm tight.. Who the fuck r these guys?! Who do they think they r ?! Fuck that! Do they not know who I am & the company I rep?! WTF! Lol. Days later I convince myself to put my stubbornness/pride aside & reach out. Fuck it, this dude is too dope. Why should I lose out just cause it seems like they're not impressed w/ Lenny S or Roc. I hit Cody..He tells me Vic wanted to holla at me. We kick it for months. They tell me nothin can move if I'm not good w/Dan. I sat w/ all of em in LA & I told them every reason y ROC was perfect for em. They didn't care about the hype, $, offers etc. They cared about making a connection w/ music/culture & partnering with a company who understood their vision/art. Same thing Roc believes in. We shook on it. Last piece of the puzzle: Meet w/ Chaka & J. My 20m meeting lasted 3hrs. We talked bout art/icons/rock/HipHop etc & decided our new business partners were SAVEMONEY! 1 of my most proud signings! VIC MENSA!!

A photo posted by Lenny S. (@kodaklens) on