50 Cent's SMS Audio Set to Collaborate With Reebok and Marvel

Target Presse Agentur Gmbh/WireImage
50 Cent holds an autograph session at Messe Berlin during the 'Internationale Funkausstellung' on Aug. 31, 2012 in Berlin, Germany. 

50 Cent's four-year-old headphone company SMS Audio will be partnering with Reebok and Marvel for upcoming headphone launches, an announcement that came yesterday via a feature on the rapper/mogul in Fortune.

50 Cent Introduces New Sleek Headphones

The company already has exclusive contracts with Disney World and Disney Land, as well as the Star Wars franchise. "We believe those relationships, in a corporate sense, are just as good a strategy," the company's president Brian Nohe told Fortune. 50 added, "Beats is Nike, and we’re Adidas."

The Marvel-branded headphones will be less expensive than most of the models they currently sell, though “it won’t look toy-like,” according to Nohe. The comic book characters will serve as inspiration, rather than an exact model. The more straightforward Reebok collaboration will target a fitness-minded audience, with headphones designed for exercise.

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The rapper still has a roster of celebrities who endorse his headphones, however, including Carmelo Anthony, Timbaland, and most recently New England Patriots star Rob Gronkowski.