Snoop Dogg, Aloe Blacc & Jhene Aiko Front '#ImUnloading' Anti-Gun Campaign: Watch

Snoop Dogg might have shot off his mouth a few times, but that's his only lethal weapon.

The Doggfather has joined Aloe Blacc, Jhené Aiko and an ensemble of sports stars, actors and business leaders for a new anti-gun campaign.

The #ImUnloading initiative encourages folks to scrutinize their 401K retirement savings plan to ensure their funds aren't invested in the firearms industry. It's the work of the Campaign to Unload and States United to Prevent Gun Violence, two not-for-profit groups committed to reducing gun violence in America.

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"How I've been affected by gun violence over the years is through deaths of friends and family members and associates," comments Snoop in a promotional video for the project. Aiko adds that she was held at gunpoint as a 5-year-old in a home invasion.

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Organizers of the project have set up a Website at unloadyour401k.com where users can check if their retirement funds may be invested in gunmakers, and make a move toward a "guns-free 401k."

Snoop will deliver this year's keynote speech at South By Southwest, and he appears along with Aloe and Jhené in the #ImUnloading video below.