In the first of a series of videos highlighting regional hip-hop scenes titled 'My City,' Billboard's Erika Ramirez explores Atlanta's new rap scene.
More than any other genre, hip-hop is strengthened by an artist's loyalty to his or her region. From the urban landscapes to metropolises of Chicago, Detroit and its birthplace of New York City, artists are defining the sound of their cities, forging bonds with like-minded voices and creating movements that take over airwaves and the Billboard charts.
The new wave of Atlanta rappers and singers are captivating a young and restless digital generation from coast to coast. The group's eccentric, often minimalist soundscapes are oddly fascinating, leaving lots of room for the loose crew's charismatic confidence.