2019 American Music Awards

Trey Songz & Nicki Minaj Debut Sexy 'Touchin, Lovin' Interactive Video

do not ever reuse

Trey Songz follows in the steps of Kanye West ("Black Skinhead") and Coldplay ("Ink") and releases an interactive music video of his own for his lastest single "Touchin, Lovin," featuring Nicki Minaj. The video opens with the caption "To Explore Trey's Fantasies." Check it below:

While Coldplay's video was animated, Songz's is not. Unsurprisingly, it also involves a lot more bare skin. In the video, directed by Tool's Jason Zada, the singer climbs out of bed and encounters a scantily clad lady who offers him a red pill and a blue pill. (Shout-out to The Matrix.) The viewer picks one of the pills. Depending on the choice, Songz serenades and seduces a different woman, each dressed uniquely. The viewer makes several more choices on Songz' behalf throughout the video. Minaj shows up to deliver her verse sitting on a throne.

Trey Songz Scores Second No. 1 Album With 'Trigga'

Songz sees this video as an opportunity to form a more intimate relationship with his fans. "I have a personal connection with [them]," he told Buzzfeed. "I wanted this interactive video to be a way for them to get a glimpse into my world and my fantasies in a new way."Touchin, Lovin" is currently at No. 12 on the Hot R&B/Hip-Hop Songs chart.


The Biz premium subscriber content has moved to Billboard.com/business.

To simplify subscriber access, we have temporarily disabled the password requirement.