Pell, 'The Never': Exclusive Video Premiere

Pell, 2014
Ellie Pritts

Pell is a promising new artist to watch.

His latest album, Floating While Dreaming, finds the New Orleans born, Mississippi raised rapper living up to its title: spitting introspective rhymes, in a daze, over trippy, ethereal soundscapes. His latest song, "The Never," is no different.

In the music video to "The Never," directed and edited by The Green House Collective, Pell and a lovely lady escape on a road trip from New Orleans to Mississippi. Check out "The Never" music video below, premiered here on The Juice.

"The song is really a take on how someone can fight adversity by being themselves and finding their own greatness - their own escape," Pell says. "I wanted the video to reflect that sense of self and escape."

"The Never" is the last visual from Floating While Dreaming, as Pell has started working on a new album, slated for late 2015. He'll be joining G-Eazy and Iamsu! for four shows on their tour (Nov. 6-9). He'll also peofmring in Druban, South Africa for the World Jam Festival Dec 6-7.