Luke James, 'Options': Live Video Premiere

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Luke James

In anticipation of his forthcoming self-titled album, Luke James premieres a live performance video of his song "Options" exclusively on Billboard Friday, Sept. 19. This is the first of a 3-part video series from the singer called "Midnight Roses: The Luke James Experience." Watch it below:

"Options" is one of the highlights of James' album, Luke James, which comes out on Tuesday, Sept. 23. The singer tells Billboard that the song is about "a sensitive topic, but something that many relationships experience."

"When I perform it -- or any song -- I always try to convey that raw emotion so people connect with me," he continued.

That "raw emotion" comes through in the powerful performance. James starts out seated on a stool, but he soon leaps to his feet as the song becomes increasingly passionate.

The next two installments of "Midnight Roses" will feature James singing two other songs from the album: "Exit Wounds" and the Grammy-nominted "I Want You."