Hip-Hop

Musiq Soulchild Explains His Rap Alter Ego The Husel

Press Play: Jesse Boykins III, Kevin Cossom, Joe, Musiq Soulchild and Erin Christine

Press Play: Jesse Boykins III, Kevin Cossom, Joe, Musiq Soulchild and Erin Christine

After a decade of R&B success, Musiq Soulchild aims to conquer rap.

The hitmaker revealed his rap alter ego, The Husel, in July during a NYC live performance. Last week, Aug. 11, he shared with Madame Noir that the choice to reinvent his music was the result of music listeners clamoring for hip-hop driven sounds.

He continued to share that R&B is "struggling right now" and popular taste has shifted toward hip-hop. "I like to entertain people according to what they're saying entertains them. As an artist, musician, songwriter and producer, I sit back and hear it, and… if that's what ya'll like, I can do that."

But why not stick with the name Musiq Soulchild? The Husel compared his decision to switch names with running a business: "I didn't want to compromise that other brand. If I'm running a business, and I've got one company that's running, why try and force feed other elements that wasn't intended to be a part of that company? Why not just start a whole new company?"

 

The singer-songwriter/rapper released his self-titled mixtape, The Husel, in July. Listen above.

Whether the mixtape, which is heavy on Auto-Tune, will generate a hit remains to be seen, but when asked, "What happens if the music or alter ego isn't well received," The Husel said, "The fact that people are talking about it, I won already."