Indigo Child is also a "movement" for the insatiable youth, which pushes creative rebellion and camaraderie. It's backed by the collective and label, LoveRenaissance, which includes, Raury, Justice Baiden (co-founder and co-manager), Sean Famoso (co-founder and co-manager), Carlon Ramong (co-founder and creative director), Tunde Balogun (label partner), Junia Abaidoo (finance & tour manager), Trevon Williams (project manager), Yonus Awal (co-founder and head of promotions) and Jimmy Nguyen (videographer).
While the project is being released independently through LoveRenaissance, Raury and the collective have signed a deal with Columbia Records.
"They get it. They 100% get what we're going for and they support it," Famoso tells Billboard about Columbia. "They care about good art. They allow us to be authentic and as genuine as possible, and place the magnifying glass on us. They allow us to deliver our message which is that you can change the world in your own way."
"They give us the ability to operate independently," Baiden adds. "We're our own label but Columbia is our extra muscle. And, it's all about having the correct muscle. Columbia is one of those companies that understand the weird. They understand the alternative. They find a way to make something that is left field feel huge. They have Pharrell [Williams], Daft Punk… It's incredible to be on the same team as them."
Before signing to Columbia, Raury was courted by countless of record labels (Interscope, Warner Bros., Loma Vista) and had talks with artists he's been inspired by since knee-high, such as Kid Cudi, André 3000 and Kanye West.
"When Kanye brought us to L.A., we were having random conversations. They said, 'y'all should come roll with DONDA'; which is awesome [and] the ultimate compliment, but in my head I was like, 'we're our own DONDA. We the culture," Justice says, laughing.
"We have way too much respect for what 'Ye's done and the work he's put in. We told him that he inspires what we do," he continued. "From our creative standpoint, we're trying to build our own thing. And along the way, definitely give props and respect for those who have done it before us and paved the way. We need those before us to motivate us to do what we want to do and [in a] way we want to do it."
Outkast Adds Kid Cudi, Childish Gambino to Atlanta Concert
With Indigo Child now available for free download, the collective is focused on what's next, which is Raury's performance at Outkast's #ATLast festival in Sept. and touring with SBTRKT.
While placing the final touches on the album, Raury collaborated with SBTRKT. He's featured on "Higher," off SBTRKT's upcoming album, Wonder Where We Land (Sept. 23).