Atlanta's latest dance craze, the Nae Nae, makes its presence felt on multiple Billboard charts this week, via We Are Toonz's addictive debut single "Drop That #NaeNae."
The cut opens at No. 38 on Hot R&B/Hip-Hop Songs and No. 20 on Hot Rap Songs, due primarily to a 116% increase to 16,000 downloads sold for the week ending February 23, according to Nielsen SoundScan. 73% of the song's points on the charts are due to sales. The impressive sales figure also places "That #NaeNae" at No. 27 on R&B/Hip-Hop Digital Songs.
The popularity of "Drop That #NaeNae" and its accompanying dance exploded last week thanks to Washington Wizards guard John Wall breaking into the dance after his contest-winning dunk on February 15 during the NBA's All-Star Weekend. Videos, Vines and GIFs of the dunk and Wall's ensuing celebratory moves caused a 311% spike in mentions of the #NaeNae hashtag that day, according to Twitter. Over the past 30 days, Twitter also reports that the hashtag has racked 184,000 mentions.