Jay Z is entering the fragrance business.
The rap mogul will launch his first men's fragrance "Gold Jay Z" on Black Friday, Nov. 29. To create the scent, Jay Z collaborated with Firmenich perfumer extraordinaire Ilias Ermenidis.
"I was impressed with Jay Z’s style and confidence and was drawn to the ease with which he carries himself and all of his success," Ermenidis said in a statement. "He has a natural cool that people want a piece of. In developing Gold Jay Z, I wanted to capture both the vibrant ambitious part of Jay Z’s charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by Jay Z."