Cash Money Co-CEO Says That Limp Bizkit was 'Perfect Match' For Label
A new collaboration between Limp Bizkit and Lil Wayne is coming: the single is titled "Ready To Go," and will be released online next week. And Cash Money founder and co-CEO Bryan "Birdman" Williams, whose label signed Limp Bizkit last week, tells Billboard.com that the single will be the perfect introduction to the unexpected Bizkit/YMCMB union.
"It'll be a great way to let the world know that [the band] is a part of us," says Williams. The Cash Money head says that Bizkit frontman Fred Durst joined Lil Wayne in Miami the week after the Grammy Awards to bang out the one-off single. "It's rock, but it's hip-hop-rock," says Birdman. "I think we got that hip-hop-rock swagger."
Limp Bizkit's deal with Cash Money raised some eyebrows when it was officially announced late last week -- after all, the label's foundation is still forward-thinking mainstream rap, with artists like Lil Wayne, Drake and Nicki Minaj leading the way, while Bizkit is best known for early 00s rap-metal anthems like "Nookie" and "Rollin'." But Williams says that the signing makes sense for a brand that wants to expand into pop, gospel, and even country music.