Close to 2:30 EST on Wednesday (May 2), the conference room at Kimpton Hotel, Eventi, quickly filled with writers (HipHopDX, Rolling Stone, Grantland, Complex, ItstheReal), photographers, Def Jam and Warner Bros publicists and executives -- Lyor Cohen, Steve Bartels, Todd Moscowitz, Joie Manda, Gabe Tesoriero, Alexandra Bianchi, J.D. Anderson, Phylicia Fant, and hip-hop moguls Swizz Beatz and Diddy.
Lyor Cohen shared a few words on Def Jam's legacy and his respect with Ross before introducing the rapper. "When I got a chance to meet him, I saw someone that was going to be undeterred in achieving the success that he has," Cohen said, via HipHopDX. "He's not satisfied. There's no stopping him. I'm so grateful that I'm associated with him and that the Warner Bros. label is associated with him. The possibilities that Rick and Maybach Music are going to bring is going to be, in my mind, unprecedented."
Swizz Beatz and Diddy followed suit, speaking on their ventures with Rick Ross. Swizz announced that through their Reebok partnership, both will be releasing a big and tall clothing line.
Diddy took the podium next to pay his respects to Ross for supporting him and helping him promote Ciroc. "He, to me, is one of the hardest working men in this business. To have a relationship with him, this is not by accident," Diddy said. "I know he will go down in history as one of the great record men."
Wale, Meek Mill, French Montana -- who is signed to Diddy's Bad Boy Records but has a close relationship with Rick Ross -- also took to the stage to discuss their upcoming projects before Ross announced Omarion's MMG signing.
"A lot of people have been wondering what's up with Omarion? Is his career over?" Omarion said. "I've never been a fan of popular opinion, but from now on, when you see me, understand that it's Maybach Music."
No doubt that Maybach Music Group is claiming the summer of 2012 as theirs.