He may call himself "the Good Kid From the Mad City" of Compton, Calif., but Black Hippy's resident ladies man Kendrick Lamar may find himself being referred to by a grander title than that before long.
Last night (Monday, June 4), fans lined up around the block of Santos Party House in New York City, hoping to be one of the lucky people to gain entry to Kendrick's free show. In order for fans to attend the performance -- which was co-sponsored by VEVO and HTC -- they had to retweet a message promoting the launch of HTC and VEVO's Social Sounds series on Twitter, then hope to be one of the first 300 people to show the RT at the door.
But as soon as the fans packed inside the venue, Kendrick asserted himself as the dynamic live performer he's grown to be in the past few years. Taking the stage around 8:30 pm, he opened with "Cartoons and Cereal," his new offering featuring Gunplay that he said will be included on "Good Kid in a Mad City." The "Section.80" follow-up is his first since he and his Top Dawg Entertainment co-horts -- Jay Rock, Schoolboy Q and Ab-Soul -- signed to Interscope Records/Aftermath Entertainment in March.