On Friday (July 20), Snoop Dogg unleashed his alter-ego, Snoop Lion, in effort to introduce his upcoming album, "Reincarnated." "La La La," the album's first single, is not a typical Snoop track though. It's reggae. As odd as that may sound at first, the Major Lazer produced track calls into mind legendary reggae artists and sounds genuine.
With the help from rising singer, Jovi Rockwell, Snoop Lion sings over the slow-burning, tropical-flavored production. Snoop's vocals are shockingly smooth much like his rhymes of yore. The chill vibes are also present in the accompanying video. Watch it below.