Four-Play: Kendrick Lamar, Rick Ross, Lloyd, & Keyshia Cole

Four-Play: Kendrick Lamar, Rick Ross, Lloyd, & Keyshia Cole

Kendrick Lamar drowns, Rick Ross cruises, Lloyd gets down and Keyshia Cole goes crazy. Check out four virals that deserve extra playtime starring Kendrick, Ross, Lloyd and Keyshia.

In the video for "Swimming Pools (Drank)," Kendrick Lamar explores the darker sides of alcohol. The rapper can be seen drinking alone, stumbling in a club, and falling into a dark, liquid abyss.

Within a week of releasing the video for "Hold Me Back," Rick Ross debuts "911." LIke a true bawse, Ross cruises through the streets of Hollywood and rapping in a parking garage in a swanky Porsche.

Lloyd released a saucy video for his popular remix of Future's "Turn on the Lights." The crooner gets sexy with a pretty lady behind a screen, though a charming, blue filtered scene shows this couple has more than just a physical attraction.

Keyshia Cole gets emotional in the video for "Enough Of No Love," which features Lil Wayne. As her powerhouse vocals blast about lost love, Cole's video shows the star in a padded room, leaving her man and busting some sexy moves.