Pharrell Williams is building a new branch in his lifestyle empire with the launch of cream liqueur, Qream with a Q. Qream with a Q is the the latest of the hip-hop mogul's lifestyle-centered ventures which includes A Bathing Ape, Billionaire Boys Club, and Ice Cream Footwear. Pharrell's cream liqueur strikes a new chord as it targets the female demographic with a touch of indulgence which, according to Pharrell, was missing. Qream with a Q comes in two varieties, Strawberry Crème and Peach Crème.
At the official NYC launch of Qream with a Q, Pharrell expressed his quest to create something other than the "lighter fluid" liquor currently on the market. "When we looked at the market, there were all these alcohol brands that use women in their ads but nothing specifically for them," Pharrell continued. "That's what we created Qream for. We're bringing indulgence back to the ladies."
He also emphasized the importance of creating a brand that was indulgent without the consequence of being heavy. Jokingly, he mentioned females' infatuation with looking thin. "Every where you turn it's like 'I gotta lose weight!' Like everywhere you're seeing spanx ads. I wish I had invested in spanx when they first started!" Pharrell joked.