Exclusive: Backstage With J. Cole

All Eyes on J. Cole as Debut Finally Arrives

'Till Sept. 20, J. Cole is dropping footage to count down to the release of his debut album, "Cole World: The Sideline Story" (Sept. 27). In the exclusive clip shared with Billboard.com's The Juice, J. Cole takes us backstage at this summer's second annual OVO Festival, held July 31. Watch:

"This is the most amount of people he got at one time screaming from the top of their lungs for Cole… It was just a moment," J. Cole's close friend Ibrahim Hamad said.

Four-Play: J. Cole, Frank Ocean, Monica and Lloyd

The sold out crowd cheered when The Roc Nation artist joined Drake to perform their collaborative track, "In the Morning." Nas, Stevie Wonder, Lil Wayne, The Weeknd and Rick Ross also joined Drake on stage that night.