Kanye West Prepping 'Black Skinhead' as First 'Yeezus' Single
A video is in the works for the "Yeezus" track, which is being served to DJs now.
Kanye West's "Yeezus" will get some promotion after all.
After a fiercely guarded release with no singles or videos, West's latest album will service an official radio single: "Black Skinhead," a clean version of which is being released to DJs.
A video for the track is also in the works, Def Jam confirmed to Billboard. The video release and the track's radio impact date will coincide, likely in time for the 4th of July holiday.
Previously, West purposefully avoided a full-court press for the album roll-out. "I have this new strategy, it's called no strategy," he said at a New York listening session. Instead, he performed on "Saturday Night Live," tracks from the album were played with video projections around the world and he conducted several advance interviews, including a sit-down with the New York Times.
Despite its relatively lower profile, the album bowed at No. 1 on this week's Billboard 200, selling 327,000 copies. The album is his sixth No. 1 set in a row; only his debut album, "The College Dropout," failed to reach the top spot, peaking at No. 2. The number marked the third-largest sales week of the year, trailing Daft Punk's "Random Access Memories" (339,000) and Justin Timberlake's "The 20/20 Experience" (968,000).