In the midst of the Wu-Tang Clan's reunion tour and forthcoming 20th anniversary album, Ghostface Killah released "Twelve Reasons to Die," which debuts at No. 27 on this week’s Billboard 200.
Seven Months Ago
After Wu-Tang mastermindthe RZA officially launched Soul Temple Records last August, Ghostface announced in September that "Twelve Reasons to Die" would be issued through the label in November, his first independent release outside of Def Jam. According to Soul Temple co-owner Bob Perry, the RZA shifted the original soundtrack to his directorial debut, “The Man With the Iron Fists,” to the new label shortly after Ghostface’s announcement, which prompted Soul Temple to change its focus and "Twelve Reasons to Die" to be delayed until April. “We had a lot of time to think about marketing,” Perry says of Ghostface’s Soul Temple debut.
Two Months Ago
In mid-February, Ghostface revealed the album’s release date and artwork, floated the single “Rise of the Ghostface Killah” as a free download and set up pre-orders for the album in CD, vinyl, digital and cassette formats. (The lattermost featuring an alternate version of the album produced by Apollo Brown.) Soul Temple’s Bandcamp page offered a variety of bundles to choose from, many including a Twelve Reasons to Die T-shirt with an exclusive graphic from the upcoming accompanying comic book series. “Bandcamp allowed us to have a user-friendly platform to distribute music via social networks, while also collecting e-mails and pre-orders for the album,” Perry says.