'At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross.' - Reebok
After stirring up controversy for lyrics deemed pro-rape, Reebok has decided to end their partnership with Rick Ross.
“Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross," Reebok said in a statement to Billboard.
Rick Ross has been under fire for his controversial lyrics on Rocko's song, "U.O.E.N.O." "Put molly all in her champagne/she ain’t even know it/I took her home and I enjoyed that/she ain’t even know it," he raps.