The singer pledges allegiance to dancehall, talks forthcoming album.
Mavado launched his career in 2005 with several controversial, blood-splattered hit singles, but he has remained at the top of the dancehall genre through the steady release of friendlier songs celebrating sex, partying and money, punctuated by the occasional deeply felt social commentary. Armed with a repertoire of dancehall anthems amassed over the past eight years, the Kingston, Jamaica born sing-jay is concentrating on further impacting the U.S. market. Signed to DJ Khaled's We The Best Music Group (WTB), which entered into a partnership with Ronald "Slim" Williams and Bryan "Birdman" Williams' Young Money Cash Money Billionaires (YMCMB) in May 2012, Mavado is currently working on his much-anticipated debut album.
As of now, Mavado has laced dancehall singles with an ever-expanding roster of collaborations including Snoop Lion, Drake and Rick Ross. "We are working on getting singles out to set the foundation for the album," Mavado -- born David Constantine Brooks -- told Billboard on the phone from Miami, where he is now primarily based. "I recently spent time in Jamaica recording many singles that have hit the ground running such as 'Million Dollar Man.' I did a song with Chronixx that people are anticipating. I'll be getting back in the studio with Khaled and the Cash Money family real soon so it's even bigger things in 2013."
Mavado's latest single, the sensuous, dancehall-pop flavored "Take It" featuring Karian Sang, was released in late December by the Miami-based digital reggae label Zojak Worldwide. Produced by Troy "Troyton" Hinds and Michael "Askhell" Fairman for Troyton Music, "Take It" has topped two dancehall charts in England (BBC Radio 1 Xtra, Choice FM) and the Radio Dubplate chart on Toronto's CHRY 105.5 FM. Veteran reggae club/radio DJ King Waggy T of WEDR-99 Jamz, Miami, who often broadcasts from Fort Lauderdale's Club Iguana, says "Take It" has garnered enthusiastic responses from his radio audience and is a dance floor favorite at Iguana.