“I mean, that’s my least favorite sport, to be honest,” says 23-year-old Tyler, The Creator, referring to the name of his clothing company, Golf Wang, a play on Wolf Gang, which is short for the hip-hop collective Odd Future Wolf Gang Kill Them All. “I don’t know, the word just looks sick.” So he has blazed it across bold, brightly colored hats ($30-$40) and T-shirts ($30-$45) and — with a smirk — across jerseys for sports that are, well, not golf. The pop culture-influenced collection also includes such items as a kelly green camp hat embroidered with images of chicken and waffles, a T-shirt decorated in cherry blossoms like a bottle of Arizona green tea and a duffel bag that resembles a watermelon, inside and out.
?Tyler is making his mark on the scene as a producer-rapper. Both of his studio albums, "Goblin" (2011) and "Wolf" (2013), debuted in the top five, selling more than 200,000 copies, according to Nielsen SoundScan. And as a clothing designer. He also is the ringleader of Odd Future, the Los Angeles-based collective composed of artists Domo Genesis, Earl Sweatshirt, Frank Ocean, Hodgy Beats, Jasper Dolphin, Left Brain, Matt Martians, Mike G, Syd the Kyd and Taco Bennett. “Maybe I’m just one of those special n—as...I take that back, I take that back. I am one of those special n—as,” says the artist, who was raised in Los Angeles’ Lodera Heights amid its thriving skateboard culture and got his start at the age of 17, by doing what he loves — making music, videos, clothes — with his group of friends.?