The Hook

Selena Gomez Launches Adidas NEO Summer Collection

Selena Gomez
Courtesy of Adidas

Selena Gomez, guest designer for adidas NEO Label, launches her new Summer 2014 collection.

Selena Gomez has officially launched her new Summer 2014 collection with Adidas NEO. Our thoughts on the new collection: totally rad. It’s not a shock the line is cool considering Gomez has recently been spotted hanging with Anna Wintour and Donatella Versace.

Photos provided by Adidas

The “Come And Get It” songstress and NEO first teamed up back in July 2013 for a fall collection. Now the two have united again on a new Adidas NEO campaign. In the new ads Selena rocks a sleeveless striped tank top and black legging look that seems to say, “Yeah, I’m preppy, so what are you going to do about it?” It’s that kind of flirty attitude that we, and surely the Selenators, love. The collection is called "Summer Rebel" after all.

“I love playing around with fashion and like clothes that are fun, easy to wear and comfortable,” Selena said in a release. “My collection has a ‘rock chic’ theme and it’s confident, rebellious and fun. It’s also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing”

The line also includes fun florals, dip-dyed ombre tanks, high-waisted shorts, bouncy prints, wedge sneakers and ballet flats. A strangely fabulous item is the metallic pink hi-top sneakers that sell for a cool $65.